ASUS Honored at 2021 iF Design Awards

2021/04/28

ASUS ZenBeam Latte L1 portable projector on a table projecting towards the camera

Fremont, California (April 28, 2021) - ASUS today announced that the company’s world-class design excellence has once more been recognized on the global stage at the 2021 iF Design Awards, with the company revealed as the winner of 15 accolades.

ASUS has also been judged to hold top positions in seven key categories of the iF World Design Index 2017-2021, which is a running assessment of global design leaders. Specifically, the iF World Design Index recognizes companies that have consistently excelled in designing award-winning products and have been leaders in their field or region. The product awards and leading rankings demonstrate the ongoing ASUS commitment to superior product design and user experience.

For 2021, ASUS and ROG products won the iF Design Award in the Telecommunications, Computer, Gaming Hardware/VR and TV/Cameras categories. In the iF World Design Index of global design leaders, ASUS was ranked as Best of Gaming Hardware/VR groups, as top three in Taiwan, and within the top ten in the Companies, Asia, Telecoms and Computer groups. ASUS was also judged to be a top-25 performer in the Inhouse Design Teams group.

Each year, the iF International Forum Design GmbH, the world’s oldest independent design organization based in Hannover, Germany, organizes the iF Design Awards. The awards are recognized worldwide as a seal of quality for products that excel in specific criteria, including design quality, degree of innovation, functionality, ergonomics and more. This year, the jury of independent experts from all over the world assessed products and selected winners from a competitive pool of almost 10,000 entries from 52 countries.

iF Design Award 2021 – ASUS Winner Categories1

Gaming Hardware/VR Computer TV/Cameras
ROG Zephyrus Duo 15 SE ASUS Zenbook S (UX393) ASUS ZenBeam Latte L1
ROG Flow ASUS Zenbook Duo/Pro Duo (UX482/UX582)
ROG Strix SCAR/G ASUS Vivobook S Series Telecommunication
ROG Zephyrus G15 ASUS Zenbook 14/13 (UX425/UX325) ROG Phone 5
ASUS Zenbook 14 (UX435/UX435 Ultralight)
ASUS PureGo


ASUS Rankings in the iF World Design Index 2017-2021

Label Winners Group Title
Best of 93 Gaming Hardware/VR Best of Gaming Hardware/VR 2017-2021
Top 3 796 Taiwan Top 3 Taiwan 2017-2021
Top 10 4679 Asia Top 10 Asia 2017-2021
Top 10 200 Telecoms Top 10 Telecoms 2017-2021
Top 10 185 Computer Top 10 Computer 2017-2021
Top 10 5,725 Companies Top 10 Companies 2017-2021
Top 25 2,004 Inhouse Design Teams Top 25 Inhouse Design Teams 2017-2021
Visit the iF World Design Award website to learn more: https://ifworlddesignguide.com/profile/1192-asustek-computer-inc

1 Additional winning products will be announced later this year.

MEDIA KIT

Product Images: https://drive.google.com/drive/folders/112z3RTY-RhES8rv15c5GhvmoDxkygh6F?usp=sharing

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About ASUS

ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers, and is ranked by Laptop Mag as the best laptop brand in 2020. Along with an expanding range of superior gaming, content-creation and AIoT solutions, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. With a global workforce that includes more than 5,000 R&D professionals, ASUS is driven to become the world’s most admired innovative leading technology enterprise. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2020 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.