ASUS Introduces Zenfone 11 Ultra — a New Era of Smartphone Innovation


ASUS presenting the new Zenfone 11 Ultra

Fremont, California, March 14, 2024 - — ASUS today announced the new Zenfone 11 Ultra, the latest iteration in the company’s flagship smartphone series. Zenfone 11 Ultra marks an important switch to a larger form factor that embodies the perfect fusion of cutting-edge technology and unparalleled performance.

“With Zenfone 11 Ultra, ASUS provides users with premium design, a flagship camera, AI features, and a longer battery life,” said ASUS Co-CEO S.Y. Hsu, speaking at today’s launch event. “In short, Zenfone 11 Ultra is everything a flagship phone in 2024 should be and it will provide the greatest benefit to the end user.”

Ultra-immersive display meets sustainable design

Zenfone 11 Ultra sports an immersive display that captivates the senses. With a 6.78-inch 120 Hz AMOLED display enhanced by Pixelworks® technology, users are treated to vibrant visuals that come to life with low-temperature polycrystalline oxide (LTPO) technology, which dynamically adjusts the display’s refresh rate from 1 to 120 Hz for energy efficiency. Users can also boost to a 144 Hz high refresh rate1 when playing games, allowing for smooth and immersive gameplay. The phone's design is equally impressive, featuring a remarkable 94% screen-to-body ratio achieved through significantly smaller bezels.

Zenfone 11 Ultra comes in four colors inspired by landscapes from around the world. The popular classics Skyline Blue and Eternal Black reflect the blue day and black night skies of Scandinavia, while Misty Grey and Desert Sand2 are inspired by foggy mornings and breathtaking dunes, respectively. The phone's back cover features a mirror-finish ASUS 30th anniversary logo on a matte finish for a premium feel and maximum holding comfort.

But Zenfone 11 Ultra is not just strong and stylish – it's also a true champion of sustainability. Its eco-friendly phone frame is made of 100% recycled aluminum and its display is composed of over one-fifth recycled glass, bringing ASUS one step closer to a circular supply chain. We have also managed a 94% reduction in plastic use for the packaging by relying on wrapping paper for the phone and the cable.

Ultra-performance backed by a more powerful battery

Showcasing powerhouse performance, Zenfone 11 Ultra is driven by the flagship Snapdragon® 8 Gen 3 Mobile Platform. This cutting-edge platform enables seamless operation for any task, from intensive gaming sessions to multitasking with ease. With high-performance 12 GB RAM and 256 GB of internal storage, users can rely on a robust device capable of handling AI tasks effortlessly and offering smooth gameplay and immersive graphics.

Using the Snapdragon 8 Gen 3’s remarkably power-efficient CPU and other components, as well as a bigger 5500 mAh battery capacity compared to its predecessor, ASUS improved Zenfone 11 Ultra’s battery life by 26.5%. This enhancement ensures that users can enjoy uninterrupted usage for extended periods. Supporting more than 26 hours of regular use3, Zenfone 11 Ultra sets a new standard for endurance in the smartphone industry.

The phone has also been upgraded to include 65 W HyperCharge capability for maximum charging performance, allowing users to power up their devices quickly and efficiently. For added convenience, Zenfone 11 Ultra supports 15W wireless charging via any Qi1.3-compatible wireless charger.

The epitome of ultra-imaging

The camera system in Zenfone 11 Ultra stands out as extraordinary, redefining smartphone photography and videography. The 50 MP camera is supported by advanced features like the 6-Axis Hybrid Gimbal Stabilizer 3.0, Super HyperSteady video stabilization, and OZO Audio-powered 3D surround-sound recording. These elements combine to deliver unparalleled stabilization and audio quality, setting new standards in smartphone imaging technology. Stability takes precedence, thanks to the third-generation 6-Axis Hybrid Gimbal Stabilizer. This innovative technology ensures that videos remain blur-free and shake-free – even when the phone is in motion, enabling users to capture professional-quality shots effortlessly.

Complementing the hardware advancements, Zenfone 11 Ultra introduces various software tweaks to further enhance its imaging capabilities. AI Portrait Video mode offers a depth of field effect, adding a professional aesthetic to videos, while manual focus adjustment grants users creative control over the visual narrative.

AI support further enhances the user experience. With new features like HyperClarity and AI Object Sense, users can take realistic images and capture every moment. HyperClarity, activated during zooming, significantly increases image clarity through deep-learning models, reconstructing images and adding details based on AI recognition. Additionally, the 32 MP front camera boasts improved low-light performance and a wider angle, ensuring stunning selfies even in challenging environments.

The power of ultra-intelligence

Zenfone 11 Ultra offers advanced AI features and leverages the powerful on-device AI performance of the Snapdragon 8 Gen 3 to redefine the way users engage with their devices. With AI Noise Cancellation capabilities powered by machine learning computational techniques, the phone ensures crystal-clear audio quality in all scenarios – be it phone calls, instant messaging calls, or in-game communications.

Also, the device introduces AI Call Translator4, enabling instant speech-to-text conversion and translation into the user's preferred language. By leveraging sophisticated AI models, Zenfone 11 Ultra comprehends contextual nuances, facilitating seamless communication across language barriers. The translation is then converted into clear voice output, enhancing comprehension and connectivity for users worldwide.

The AI Wallpaper5 feature on Zenfone 11 Ultra empowers users to craft personalized wallpapers effortlessly based on 6 different style-directions. With just a few prompts and our advanced AI algorithm, users can create unique backgrounds that reflect their style and personality, adding a touch of individuality to their device.

Another revolutionary feature is the AI Transcript6 function, which offers real-time transcription while using the recorder app both while recording and from existing voice files. With the help of the phone's built-in recorder tool, it allows you to easily capture and save transcripts locally without the need for cloud uploads, ensuring privacy and convenience.

Finally, Zenfone 11 Ultra transforms file management with Semantic Search. Users can search for photos in their gallery and installed apps using keywords, thanks to multimodal learning. This intuitive feature understands natural language commands, supporting multiple languages and offline functionality. Additionally, it's integrated into phone settings for easy access, streamlining user experience while setting up the phone.


ASUS Zenfone 11 Ultra – MSRP $899.99 – is now available for pre-order on the ASUS eShop, Mobile Advance, and Amazon (by Mobile Advance). Please note that the Desert Sand model is an ASUS eShop exclusive color and is not available through other channels. From now until April 14, 2024, those who purchase Zenfone 11 Ultra will receive a pair of ROG Cetra True Wireless earbuds in the color Moonlight White – MSRP $99.99 – free of charge. Please contact your local ASUS representative for further information.


Ester Suh
Technical PR, Consumer & Commercial

Annie Le
PR Specialist, Lifestyle Media

David Nevarez
PR Manager, Broadcast Media

Anthony Spence
Technical PR, Gaming


ASUS Zenfone 11 Ultra
Dimensions / Weight 6.45 x 3.02 x 0.35 in
0.49 lb
Color Classic: Skyline Blue / Eternal Black
New: Misty Grey / Desert Sand
Rear Camera Main: 50 MP 6-axis Hybrid Gimbal Stabilizer 3.0, 1/1.56", f/1.9 Wide: 13 MP, f/2.2, Free-form Lens Tele: 32 MP, f/2.4, OIS, 3X optical zoom, pixel binning 1.4μm (Actual output photo: 8MP)
Front Camera 32 MP RGBW, pixel binning 1.4μm (Actual output photo: 8 MP)
Screen 6.78" flexible AMOLED, FHD+, up to 144Hz refresh rate (Only available in game), LTPO 1 ~ 120 Hz, peak brightness 2,500 nits
Battery / Charging 5,500 mAh (typical), Wired 65 W HyperCharge, Wireless 15 W Qi cert. charging
Memory RAM: 12 GB LPDDR5X
ROM: 256 GB UFS 4.0
Frequency 5G SA&NSA: n1 / n2 / n3 / n5 / n7 / n8 / n12 / n18 / n20 / n25 / n26 / n28 / n38 / n40 / n41 / n48 / n66 / n77 / n78 / n79
4G FDD-LTE: B1 / B2 / B3 / B4 / B5 / B7 / B8 / B12 / B17 / B18 / B19 / B20 / B25 / B26 / B28 / B32 / B66
4G TDD-LTE: B34 / B38 / B39 / B40 / B41 / B42 / B43 / B48
WCDMA: 800 / 850 / 900 / 1700 / 1900 / 2100 MHz
GSM: 850 / 900 / 1800 / 1900 MHz
Others Accelerator, E-Compass, Proximity, Ambient light sensor, Fingerprint on Display, Gyro (Support ARCore), Hall Sensor, Wi-Fi 7 ready, Bluetooth 5.4, GPS / GNSS / GLONASS / Galileo / Beidou / QZSS / NavIC, 3.5mm headset, NFC


ASUS Zenfone 11 Ultra Product Page:
ASUS Zenfone 11 Ultra Where to Buy Links:
•ASUS eShop:
•Mobile Advance:
•Amazon (by Mobile Advance):
ASUS USA Pressroom:
ASUS USA Facebook:
ASUS USA X (Twitter):

About ASUS

ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune’s World’s Most Admired Companies.

1 The 144 Hz refresh rate can only be enabled in Game Genie while playing mobile games.
2 Desert Sand is an ASUS eShop exclusive color and is not sold through other channels.
3 Test result provided by ASUS labs. Actual performance may vary depending on conditions.
4 These features will be made available in a future software update.
5 These features will be made available in a future software update.
6 These features will be made available in a future software update.
7 While supplies last.
8 Specifications, content, and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment, and other factors. Full specifications are available at