ASUS Launches the All-New Zenfone 9


The Zenfone 9 in white, black, red, and slate

Fremont, California (September 1, 2022) - ASUS today launched the Zenfone 9 smartphone, a totally redesigned compact 5.9-inch device with high performance and exciting new features. Powered by the latest flagship Snapdragon® 8+ Gen 1 Mobile Platform, it's the most powerful Zenfone ever released.

This latest generation Zenfone 9 gives a premium, sleek look and feel, with four eye-catching new colors, a tactile new high-grip texture, and IP68 certification.

The modern design features a massively upgraded dual-camera system with a 50 MP Sony® IMX 766 main camera featuring a new 6-Axis Hybrid Gimbal Stabilizer, electronic image stabilization (EIS) and ultrafast autofocus technology for sharp, shake-free photos and videos. There's also a 12 MP IMX 363 ultrawide camera, and a 12 MP IMX 663 punch-hole front camera for crystal clear selfies and video chats.

As Zenfone 9 fits perfectly in one hand, the ASUS ZenUI 9 (Android™ 12) interface has been optimized for one-handed use. There's also the unique ASUS ZenTouch, a multifunction side-mounted power button incorporating a fingerprint sensor for hassle-free unlocking and support for convenient gesture controls.

Compact Size. Big Possibilities.

The 5.9-inch Zenfone 9 is compact and powerful. It's powered by the flagship Snapdragon 8+ Gen 1 Mobile Platform, with up to 16 GB of LPDDR5 RAM and up to 256 GB of UFS 3.1 ROM storage to deliver smooth and responsive performance, for any task.

Zenfone 9 also runs cooler — and faster — than ever, with a totally revamped cooling system. It now uses a high-tech vapor chamber instead of heat pipes, and there's an advanced heat spreader that uses copper, graphite sheets and thermal paste.

With its upgraded 4300 mAh battery and power-efficient components, Zenfone 9 lasts longer than ever. It charges quickly too, thanks to its powerful 30-watt HyperCharge adaptor and fast-charge technology.

The advanced 120Hz AMOLED display offers incredible Delta E 1 color accuracy and ultra-smooth scrolling, along with a wide 115% sRGB and cinema-grade 112% DCI-P3 color gamuts for ultravivid colors in any conditions. Collaboration with leading visual-processing company Pixelworks® brings the excellent visuals even further with world-beating color accuracy. The gorgeous display is protected by Corning® Gorilla® Glass Victus®, so it shrugs off unexpected knocks and scratches to keep it looking good for longer.

Big on Personality

We've created four eye-catching new colors for Zenfone 9: cool Moonlight White, exciting Sunset Red, gorgeous Starry Blue and classy Midnight Black. Thanks to a newly-developed textured surface material, that's really tough and comfortable yet grippy. This advanced material additionally helps reduce the weight of the back cover by 36% compared to the previous-generation Zenfone.

For worry-free use indoors and outdoors, Zenfone 9 is also IP68 certified for protection against dust and water ingress.

Big on Photography

Zenfone 9 has a massively upgraded 50 MP Sony IMX766 main camera that lets users take perfect photos in even the darkest places. The brand-new 6-Axis Hybrid Gimbal Stabilizer keeps everything blur-free and shake-free, even when the camera is moving. This fantastic new gimbal OIS monitors Zenfone 9's every movement, in every direction, and uses that information to adjust the whole camera module in real time. It can compensate for shifts of up to +/- 3 °, so it can help smooth out even the wildest action, without optical distortion or 'ghosting'. Combined with the ultrafast autofocus technology — which focuses quickly and reacts smoothly to changes — and new EIS anti-shake algorithms, Zenfone 9 delivers super-smooth, professional-looking action shots, whatever the subject.

There's a new Light Trail (Beta) mode in addition to the Night, Pro, Panorama, Slow Motion and Timelapse modes, so users can be sure of perfect shots and video under any conditions.

Audio recording is taken to the next level in Zenfone 9. Audio HDR lets users capture every sound from the quietest to the loudest, just like the human ear. In collaboration with the well-known Nokia OZO Audio, users can capture the accurate spatial sound in natural-sounding high fidelity through the 3D Surround. And outdoors, the Audio Windscreen (Wind Noise Reduction) feature captures crystal-clear recordings in less-than-ideal conditions. Zenfone 9 is still equipped with a standard 3.5 mm audio jack, so users don't need to worry if they don't have wireless headphones.

One-handed to the Max

Zenfone 9's hand-friendly size and lightweight design make it effortless to use for any task, anywhere.

The new side-mounted ZenTouch multi-function power button makes everything easy — with just one hand! As well as one-touch unlocking with the built-in fingerprint sensor, it allows users to swipe their thumb up, down or double-click for different functions including voice-to-text, open notifications, refresh a web page, move to the top/bottom of the page, and media control.

The latest ASUS ZenUI 9 interface for Android 12 is better than ever, and has been fully optimized for one-handed use. The camera tool panel allows easier navigation of basic phone settings, and there's also an edge tool that lets users find their favorite apps easier. A double-tap on the back can be configured to take a screenshot, open the camera, illuminate the flashlight, turn on the sound recorder, open Google Assistant, or control media playback. There's also a zoom bar scale that makes zooming in and out faster and easier.

New Smart Accessories

Zenfone 9 is the first phone to use our brand-new Connex modular case system. Users can start with the Connex Case, and clip Connex accessories to the pegboard-like lower half — there's a Connex Smart Stand with a kickstand that launches an app or game of your choice when you open it, and there's also a Connex Card Holder for business cards.

The Smart Backpack Mount secures Zenfone 9 to a backpack shoulder strap at the perfect height and angle for use as an action camera. Users can pop their phone in or out of the magnetic holder in just a second — there's a safety cord too — and just like Zenfone 9 it's optimized for single-handed use.


ASUS Zenfone 9 will start at MSRP $699.99 and our pre-order promotion will start from September 2nd to October 15th. Get a free ROG Cetra True wireless headphone ($99 value)* with the Zenfone 9 purchase.
*Promotion is only valid through eligible retailer Mobile advance on and Limited time offer while supplies last.
Please contact your local ASUS representative for further information.


Yen Hoang
Sr. PR and Events Manager

Ester Suh
Technical Marketing Manager


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About ASUS

ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune’s World’s Most Admired Companies.